NOVEMBER 3, 2010

2:00-5:00pm Faculty Advisory Board Meeting (invitation only)
5:00-6:00pm Welcome Reception
6:00-8:00pm Informal Dinner Gala

NOVEMBER 4, 2010

7:30-8:30am Continental Breakfast
8:30-9:00 Welcome & Introduction

Summit Co-Chair:

Jim Glasheen, General Partner                              
Technology Partners

9:00-10:00 The Empowered Patient as a Consumer: Implications for Service, Implications for Products

CONFIRMED:                                 
L. Ben Lytle, Chairman
Univita Health

10:00-10:30 Morning Networking Break
10:30-11:30 The Wandering Path
How deep biological insights can lead you into areas that lie far outside of traditional healthcare…and back again

CONFIRMED:                                                                 
Paul Ekman, PhD
Professor of Psychology Department of Psychiatry - University of California,
San Francisco

Manager - Paul Ekman Group, LLC

11:30-12:30 Models of Innovation: Lessons learned from Innovation in Different Settings
                                   
CONFIRMED Panelists:                                                           
Neil Matheson, Chief Technology Officer
Unilever

Brad Perkins, Chief Transformation Officer and EVP, Strategy & Innovation
Vanguard Health Systems

Stephen Seuntjens, CEO, Lifestyle Incubator
Philips Corporate Technologies

Scott Whitcup, MD, EVP, Research & Development and Chief Scientific Officer
Allergan, Inc.

Moderator:
Will Rosenzweig, Managing Director              
Physic Ventures

12:30-2:00 Luncheon & Fireside Chat                                                                        
How to Build a Successful Independent Consumer Med Company           
The Invisalign success story: the ups and downs of launching an innovative product that broke the rules

CONFIRMED Guest Speaker:                            Interviewer:
Tom Prescott, CEO                                                Albert Cha, Managing Director
Align Technologies                                                  Vivo Ventures

2:00-3:00 Crossing the Chasm in Consumer Med: Lessons in market adoption from other industries                                   

CONFIRMED:                                                                 
Geoffrey Moore                                                           
Consultant, Author and Venture Partner, Mohr Davidow Ventures

Crossing the Chasm and Dealing with Darwin: How Great Companies Innovate at Every Phase of Their Evolution

3:00-3:45 Afternoon Networking Break
3:45-4:45 Modern Marketing: New approaches to understanding, educating and engaging the
health consumer

CONFIRMED Panelists:
Ray Kerins
VP Worldwide Communications – Pfizer
Veteran public relations strategist at both Fortune 100 companies and global
communications firms

Bob Pearson
Chief Technology and Media Officer - WeissComm Group
A global, fully integrated communications, creative and interactive company          

Kelly Lewis Brezoczky
President and COO, Renew Medical
Venture Partner at Shalon Ventures
Former marketing executive at P&G Renew

Moderator:
Nina Kjellson, General Partner
Interwest Partners

4:45-5:45 Closing Keynote
5:45-6:15

What Have We Learned? Where Are We Going?

Summit Co-Chair:
Camille Samuels, Managing Director
Versant Ventures

6:15-7:30 Cocktail Reception
7:30-11:00pm Dinner Gala & Entertainment