| 7:00-8:30 am |
Registration & Continental Breakfast |
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| 8:30-9:00 am |
Chairman’s Welcome & Opening Remarks |
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Jim Glasheen, General Partner – Technology Partners |
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| 9:00-10:00 am |
Kick-Off Keynote Presentation |
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Consumer Medicine: Is it part of the solution for what ails the US Healthcare system? A |
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public policy perspective. |
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Dr. Mark B. McClellan, former administrator for the Centers for Medicare and Medicaid Services (CMS) and former commissioner of the Food and Drug Administration (FDA) in the U.S. Department of Health and Human Services |
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| 10:00-10:30 am |
Networking Break |
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| 10:30-11:30 am |
Regulatory Hurdles: Friend or Foe? |
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• What are the implications of bringing regulatory oversight into an arena that has historically been lightly regulated?
• How important is label language in the consumer market?
• What are the key success factors in moving from and Rx to OTC environment?
• How do you manage safety concerns in lifestyle indications? |
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MODERATOR: |
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Cami Samuels, Managing Director – Versant Ventures |
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PANELISTS: |
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Devorah Klein, IDEO
Keith Leonard, CEO – Kythera BioPharmaceuticals
Lynne Millheiser, CEO – Dynova
Nick Teti, Chairman – Isolagen
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| 11:30 – 12:30 pm |
Understanding the Patient as Consumer (PaC) and its Implications for Product Development |
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• How do you develop distinctive consumer insights into the (PaC)?
• How do you integrate consumer insight into the very earliest stages of product development?
• What is different about designing a product driven by consumer preference vs. professional preference? |
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MODERATOR: |
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Nina Kjellson, Partner – Interwest Partners |
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PANELISTS: |
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Chris Hacker, Chief Design Officer - Johnson & Johnson
Kevin Driscoll, Director – Procter & Gamble Pharmaceuticals
Mari Baker, CEO – Navigenics
Yves Behar, Founder – Fuseproject |
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| 12:30 – 2:30 pm |
Fireside Luncheon with Speaker |
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| Interviewer: |
Guest Speaker: |
Steve Elms
General Partner - Aisling Capital
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Steve Dubin
CEO - Martek |
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Martek: Overcoming the challenges as a pioneering consumer biotech company |
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| 2:30 – 3:30 pm |
Beyond the Great Idea…How to Finance & Grow Your Consumer Medicine Company |
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• What is the public market appetite for Consumer Medicine companies? How are they valued and what are the criteria for an IPO?
• What is the M&A environment? Are large pharma and major medtech turning their attention to this area?
• What areas capture VC interest and how is it changing?
• Money is only part of the equation. What are the issues and opportunities associated with attracting talented people to Consumer Medicine companies? |
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MODERATOR: |
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Albert Cha, Managing Partner – Vivo Ventures |
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PANELISTS: |
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Ken Trbovich, Analyst – RBC Capital Markets
Louis Klevan, Managing Director – BMO Capital Markets
Steve Basta, CEO – BioForm Medical, Inc.
Will Rosenzweig, Managing Director – Physic Ventures |
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| 3:30 – 4:30 pm |
The Role of the Channel in Consumer-Driven Markets. Why You Need to Think Differently from Traditional Professionally-Driven Markets. |
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• What channels are effective at differentiating product quality?
• How can you effectively engage both a professional channel and consumer channel simultaneously? Where can the conflicts arise?
• How are channel decisions changing?
• What trends or lessons can be applied in the US from other markets/regions? Where are there hot spots of developing opportunity?
• Is “partnering” real or a four letter word |
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MODERATOR: |
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Ted Janus, Partner – Palo Alto Investors |
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PANELISTS: |
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Jean-Michel Valette, Chairman – Peet’s Coffee
Jeff Nugent, CEO – Ventus
Robert Grant, President – Allergan Medical
Robert Grove, CEO – Spectragenics
Steve Osbaldeston, CEO – iZon
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| 4:30 – 5:00 pm |
Networking Break |
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| 5:00 – 5:45 pm |
Evening Keynote: |
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Mike Valentino,
CEO
Adams Respiratory |
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Building the Brand at Adams: Mucinex In, Competitors Out. |
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| 5:45 – 6:00 pm |
Wrap-Up |
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Wrap-up of key themes that came out of the day’s discussions and implications for breakfast roundtable / thought-leader sessions for the next morning. |
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| 6:00 – 7:00 pm |
Cocktail Reception |
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| 7:00pm |
Gala Dinner & Entertainment |
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